Built by an operator, not a vendor.

I started Pulse because the practice owners I knew kept describing the same problem. Enquiries arriving in the gaps (evenings, weekends, lunch breaks) going unanswered, then quietly costing them thousands in lost bookings every month.

Inside enterprise consulting, I had been designing AI systems for organisations with the budget and patience for a year-long rollout. The pattern was always the same: serious operational discipline up front, software second. The technology was almost never the hard part.

Most of what calls itself "AI for healthcare" is the inverse. A SaaS dashboard with a chatbot stapled on, sold by people who have never run a reception desk. Pulse exists to fix that.

Pulse is built by an operator, for operators. We get the system live, we make it earn, and we stay close enough to the practice that it keeps getting better.